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Helping marketing leaders and their teams with getting results that matter

I advise and support you in strategic projects and marketing operations.

This way you can fully focus on your business goals. It’s by far the best investment for your organisation.

Brand Strategy & Positioning

I help you to develop a winning brand positioning to gain market share and win customers.

Because understanding the needs of customers and stakeholders, defining the brands value proposition against the competitive environment and setting specific and achievable brand goals are the key to scaling fast and a unique, strong brand.

  • Developing brand positioning, brand storytelling and steering brand launches
  • Steering brand identity and design processes
  • Conducting brand and market research
  • Steering pitches and managing agencies, developers and service providers
  • Conducting and supervising brand audits
  • Optimising brand architecture, pricing, value added services

Marketing Strategy & Operations

Your benefit

I take weight off your back and enable your team to do great and engaging marketing.

Sometimes it’s finding out what the customer really wants, sometimes it’s building out marketing teams, and most of the times it’s rolling up the sleeves, putting words into action and implementing marketing strategies quickly, efficiently and within budget.

What I do

  • Supporting and leading busy marketing and brand teams as fractional CMO or interim marketing manager
  • Developing and implementing data driven full-funnel and omnichannel marketing campaigns
  • Conducting market and competitive research
  • Implementing marketing automation
  • Working with legal on managing subscription, consent and GDPR compliance
  • Planning, setting up and integrating marketing tech stacks (e.g. websites, email, SEO, landing pages, UX/UI etc)

Demand and lead generation

Your benefit

I support you in capturing, nurturing and converting leads by creating campaigns that deliver results and tightly align marketing with sales.

You know your products and services best, but a lack of sales can have many causes. I help you to investigate and remove blockers in your marketing funnel and shorten your deal cycle with martech expertise and playbook execution skills.

What I do

  • Developing and implementing lead gen, lead nurturing and sales enablement campaigns
  • Reviewing performance of campaigns, email and automation workflows and lead gen funnels
  • Aligning marketing with sales, product, customer success and data teams on Lifecycle Stage Management, Lead Scoring, Service Level Agreements between Marketing & Sales
  • Building a content engine with ICP/buyer persona definition, content creation for different funnel stages marketing and personalized multi-channel outreach campaigns at scale
  • Implementing Account Based Marketing (ABM) and inbound marketing campaigns that resonate with your target market

Venture Development

Your benefit

I know what it takes to build and grow a startup.

By supporting startups and corporate venture teams they can fully focus to stay on track, continuously iterate and refine their business model and marketing.

Because building a company is tough. And making sure it grows fast and lasts is even tougher.

What I do

  • Advising and coaching startup teams in marketing, fundraising, go to market and business development
  • Supporting founders and investors in deal flow and due diligence in marketing and technology
  • Setting up and managing custom corporate venture programs
  • Giving workshops and hands-on training to startups, e.g. strategic marketing, go to market, product launches, business modelling, pitching
  • Holding on-site and open office hours for startups and corporate innovation teams

Let’s have a chat!

I offer you a 15-minute initial consultation free of charge. Tell me about your current challenges. I’ll tell you how I can support you. If we both want to work together, then you’ll receive an individual 30 min meeting, where I’ll explain the proposed solution steps tailored to your situation.

No fan of filling in the form? You can also contact me on LinkedIn.

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