So… Who am I?
- I’m a freelance brand consultant, marketing manager and startup builder for companies and agencies.
- I’m based in Cologne and Berlin and work across Germany and Europe.
- For over 10 years I’ve been working for growth companies, strong brands, agencies and building startups. I have a deep knowledge and proven expertise in brand management, digital marketing strategies, business modeling and marketing technologies.
- I combine strategic thinking with the speed and agility of startups in brand management and business building. Curiosity, pragmatism and empathy drive me to continuously improve myself and learn new skills and technologies.
- I love strong brands and products that make a difference in people’s lives. I believe that brands need to become more agile, learn from startups and utilize data-driven customer insights to innovate and connect with customers.
- I’m deeply passionate about entrepreneurship and startups. I believe that startups and innovative business models are improving the way we work and changing people’s lives for the better.
- I’ve learned a lot from from great entrepreneurs and brand thinkers. That’s why I believe in sharing knowledge and mentoring startups and founders.
Holistic not isolated: I combine strategic brand thinking with agile workflows and effective marketing technologies. I know how to develop brand strategies that are realistic and achieveable.
Practical not theoretical: I approach brand challenges practically and outcome focused. I take great care to ensure that all metrics are actionable, all processes are lean and scaleable, and that marketing serves a real customer need.
Open not obfuscated: I aim to explain and break down complex brand and marketing strategies into steps that are easy to understand and put into action. I take advantage of modern presentation techniques and powerful tools for project and content management.
360° teamplayer and leader: I work hand in hand with your team and service partners to deliver value.
- since 2022: Head of Marketing at Mimi Hearing Technologies, a hearing health technology company, providing seamless integration of hearing technology into consumer audio devices
- 2019-2021: Head of Marketing at Healex, a healthcare management buy-out providing clinical FHIR-based SaaS/PaaS/IaaS solutions and data integration for clinical trials, clinical research, and clinical care
- 2016: Co-founder and Partner at StartBoosters, a startup accelerator and consultancy for Corporate Entrepreneurship
- 2013-2016: Owner and Founder at Presentiger, an agency focused on data visualization and presentation design for business communication
- Since 2011: Coach, mentor and juror for several startups and in startup competitions
- Since 2010: Owner and Founder at Plamper Consulting: Consulting in strategic marketing and branding for various agencies and growth companies
- 2011-2013 Co-Founder and Partner at DEIFS, a startup consultancy
- 2010-2012 Co-Founder and Partner at Unternehmershuttle, a management training consultancy
- 2009-2010 Freelancing and consulting in marketing and web development
- 2008-2009 Marketing Assistant at METRO Cash & Carry International
- Professional Education: Studies in Economics at University of Mannheim & University of Maastricht (no degree due to severe hearing loss)
- Further education: Professional further education in brand management, marketing management and entrepreneurship.
Memberships and Volunteering
- AXOLOTL: Evaluator & Coach
- KUER: Evaluator
- Neues Unternehmertum (NUK): Evaluator & Coach
- McKinsey’s Startsocial: Coach & Juror
- Marketing zwischen Theorie und Praxis (MTP): Alumnus
- German (mothertongue)
- English (fluent)
Some info about contacting me
Since birth I’m hard of hearing. Whereas conversing in small groups or in person is no problem, I have trouble with phone calls.
I prefer e-mail, video calls and personal talk. Please send an e-mail first. Usually I answer very quickly and can set up a video call with you. If you absolutely need to phone me, please call my assistants, they’ll assist in helping me understand your questions.
You’d like to know more?
Founder Plamper Consulting
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