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Hello, I’m Christoph!

I help companies solve their marketing problems. I work with growth companies, strong brands, agencies and startups.

I love fast-moving, hungry brands and working with marketing teams who want to scale.

Curiosity and a deep passion for entrepreneurship and technology drive me to continuously improve myself and my clients’ marketing.

My mission: Making marketing in an organisation simple

  • Seasoned marketing leader with 15+ years experience and background in B2B SaaS, blending strategy and strong execution driving full-funnel demand generation, lead gen, MarTech & Analytics, brand positioning and building high-performing marketing and brand teams. 
  • Adapted to a hearing impairment since birth, I’ve developed a leadership style rooted in empathy and resilience, blending analytical, structured, and insight-driven planning with a strong curiosity for technology, consistently delivering results in complex, fast-changing environments.

My values

Holistic not isolated: I combine strategic brand thinking with agile workflows and effective marketing technologies. I know how to develop brand and marketing strategies that are realistic and achievable.

Practical not theoretical: I approach brand challenges practically and outcome focused. I take great care to ensure that all metrics are actionable, all processes are lean and scaleable, and that marketing serves a real customer need.

Open not obfuscated: I aim to explain and break down complex brand and marketing strategies into steps that are easy to understand and put into action. I take advantage of effective tools for project and content management.

360° teamplayer and leader: I work hand in hand with your team, agencies and service partners to deliver value.

15 years experience in leading brand & marketing strategies in AI, Tech, Health, E-Commerce & more

Bio

  • Since 2010: Owner and Founder at Plamper Consulting. Interim Manager and Fractional Marketing Manager for various companies.
  • 2024-2025: Interim Global Marketing Lead & Special Projects at Trusted Shops, the market leader for trust management in E-Commerce and Services
  • 2023-2024: Interim Head of Marketing at Aaron AI, the market leader of AI powered call and patient management SaaS for doctor offices
  • 2023: Head of Marketing and Communications at Caspar Health, the leading provider of individual, digital therapy combined with personal therapeutic care from healthcare professionals
  • 2022: Head of Marketing at Mimi Hearing Technologies, the leading global provider of sound personalization technology. Leading Global Marketing and Corporate Communications
  • 2019-2021: Head of Marketing at Healex, a management buy out of a leading university hospital focusing on clinical data management. Leading Global Marketing, Corporate Communications and Investor Relations
  • 2016: Co-founder and Partner at StartBoosters, a corporate startup accelerator and consultancy
  • 2013-2016: Owner and Founder at Presentiger, a data visualization agency
  • 2011-2013: Co-Founder and Partner at DEIFS, a growth consultancy
  • 2010-2012: Co-Founder and Partner at Unternehmershuttle, a PR consultancy
  • 2009-2010: Freelancing and consulting in marketing and web development
  • 2008-2009: Marketing Assistant at METRO Cash & Carry International and METRO Cash & Carry Germany
  • Studies in Economics at University of Mannheim & University of Maastricht

Industry experience

  • B2B / B2C / B2B2C
  • AI
  • Advertising
  • Agencies
  • Automotive / Mobility
  • E-Commerce
  • EduTech
  • Healthcare
  • MarTech
  • Media
  • Mobile Apps
  • Mobile Games
  • Retail
  • SaaS / PaaS
  • Startups
  • Venture Capital
  • Wholesale

Languages

  • German (mothertongue)
  • English (fluent)

Tools and methods

  • AI: ChatGPT, Gemini, Midjourney, Mistral, Claude, LLM
  • Analytics: Google Analytics, Google Tag Manager, Google Data Studio / Looker, Plausible, Mixpanel, Kissmetrics, Crazy Egg, Hotjar, Microsoft Clarity, Mouseflow
  • PPC: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads
  • CRM: HubSpot, Salesforce, Pipedrive
  • Project Management: Asana, Jira, Notion, Miro, Monday, Trello
  • Automation: Hubspot, Marketo, Zapier, Coupler, n8n, make, Chilipiper
  • Email: Hubspot, Mailchimp, SendinBlue, Brevo, Rapidmail
  • Customer Support: Intercom, Zendesk, HubSpot, Userlike
  • CMS: WordPress, Webflow, Shopify, 11ty
  • SEO: SEMrush, ahrefs, Sistrix, Screaming Frog, Mangools
  • Social: Hootsuite, Sprout Social, Sprinklr
  • Scrum, Kanban, Agile Developmemt, Lean Startup, OKR

Certifications

  • HubSpot: Inbound, Email Marketing, Marketing Hub, Sales Hub, Revenue Operations
  • Google: Google Ads Search Certification

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