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Hello, I’m Christoph!

I help companies solve their marketing problems. I work with growth companies, strong brands, agencies and startups.

I love fast-moving, hungry brands and working with marketing teams who want to scale.

Curiosity and a deep passion for entrepreneurship and technology drive me to continuously improve myself and my clients’ marketing.

My mission: Making marketing in an organisation simple

  • 14 year experienced efficient marketing and brand manager and consultant with a focus on digital marketing spanning tech, startup, consulting, and agency experience across B2B & B2C
  • Strategic, ROI- and data-driven, leading by example in driving end-to-end full-funnel marketing strategies and building out MarCom teams. Strong experience in Brand Positioning, Demand / Lead Gen, Aquisition, ABM, CRM, Content, Social (organic/paid), SEO, PR. Efficient and analytical at cross-functional collaboration driving product-led / sales-led-growth and marketing.
  • High affinity for B2B SaaS, Digital Health and MarTech platforms. Entrepreneurial thinking and acting through own start-up expertise and as a manager in growth companies.

My values

Holistic not isolated: I combine strategic brand thinking with agile workflows and effective marketing technologies. I know how to develop brand and marketing strategies that are realistic and achievable.

Practical not theoretical: I approach brand challenges practically and outcome focused. I take great care to ensure that all metrics are actionable, all processes are lean and scaleable, and that marketing serves a real customer need.

Open not obfuscated: I aim to explain and break down complex brand and marketing strategies into steps that are easy to understand and put into action. I take advantage of effective tools for project and content management.

360° teamplayer and leader: I work hand in hand with your team, agencies and service partners to deliver value.

14+ year experience in brand strategy and marketing

Bio

  • Since 2010: Owner and Founder at Plamper Consulting
  • Since 2023: Head of Marketing at Aaron AI
  • 2023: Head of Marketing and Communications at Caspar Health, the leading provider of individual, digital therapy combined with personal therapeutic care from healthcare professionals
  • 2022: Head of Marketing at Mimi Hearing Technologies, the leading global provider of sound personalization technology. Leading Global Marketing and Corporate Communications
  • 2019-2021: Head of Marketing at Healex, a management buy out of a leading university hospital focusing on clinical data management. Leading Global Marketing, Corporate Communications and Investor Relations
  • 2016: Co-founder and Partner at StartBoosters, a corporate startup accelerator and consultancy
  • 2013-2016: Owner and Founder at Presentiger, a data visualization agency
  • 2011-2013: Co-Founder and Partner at DEIFS, a growth consultancy
  • 2010-2012: Co-Founder and Partner at Unternehmershuttle, a PR consultancy
  • 2009-2010: Freelancing and consulting in marketing and web development
  • 2008-2009: Marketing Assistant at METRO Cash & Carry International and METRO Cash & Carry Germany
  • Professional Education: Studies in Economics at University of Mannheim & University of Maastricht (no degree due to severe hearing loss, recovered)
  • Further education: Courses in business administration, brand management, marketing management and entrepreneurship

Industry experience

  • B2B / B2C / B2B2C
  • Advertising
  • Agencies
  • Automotive / Mobility
  • E-Commerce
  • EduTech
  • Healthcare
  • Media
  • Mobile Apps
  • Mobile Games
  • Retail
  • SaaS / PaaS
  • Startups
  • Venture Capital
  • Wholesale
  • German (mothertongue)
  • English (fluent)

Tools and methods

  • CRM: Salesforce, Hubspot, Pipedrive
  • Project Management: Jira, Trello, Asana, Miro
  • Automation: Hubspot, Marketo, Zapier
  • Social Media: Hootsuite, Sprout, Sprinkler
  • Email: Hubspot, Mailchimp, SendinBlue, Rapidmail
  • UX/UI: Figma, Adobe XD, Photoshop
  • Customer Support: Intercom, Zendesk
  • CMS: WordPress, Woocommerce, 11ty
  • SEO: Sistrix, SEMrush, ahrefs, Screaming Frog, Mangools
  • Analytics: Google Analytics, Plausible, Looker, Tableau, Kissmetrics, CrazyEgg, Hotjar, Mixpanel
  • Web Development: HTML, CSS, JS
  • Scrum, Kanban, Agile Developmemt, Lean Startup, OKR

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